Privacy Policy

At SD Prime Sports (CVR: 45240460), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our webshop.

1. Data Controller

The data controller for processing your personal information is:

SD Prime Sports

CVR: 45240460

Email: info@sdprimesports.com

Phone: +45 71 87 47 02

2. What Information We Collect

We collect and process the following types of personal data:

• Contact information: name, address, email, phone number

• Payment information: used to complete transactions (processed securely via our payment providers – we do not store full card details)

• Order information: items purchased, delivery details, billing address

• Technical information: IP address, browser type, device information, cookies (for improving user experience and webshop functionality)

3. Purpose of Data Collection

We process your personal data for the following purposes:

• To process and deliver your orders

• To handle payments and refunds

• To provide customer service and support

• To comply with accounting and legal obligations (e.g. VAT reporting)

• To improve our webshop, products, and services

• To send order confirmations, shipping updates, and (if consent is given) newsletters or promotional offers

4. Legal Basis for Processing

We process your personal data based on:

• Contractual necessity (to complete your order and delivery)

• Legal obligations (e.g. bookkeeping and tax laws in Denmark)

• Legitimate interest (to improve services, prevent fraud)

• Consent (for marketing and newsletters – can be withdrawn at any time)

5. Data Sharing

We may share your personal data with trusted third parties, including:

• Payment providers (e.g. MobilePay, VISA, MasterCard, PayPal)

• Shipping companies (for order delivery)

• IT and hosting providers (to operate our webshop)

• Accounting services (to comply with tax and VAT reporting)

Your data will not be sold to third parties.

6. Storage & Retention

• Personal data related to orders is stored for 5 years in accordance with Danish bookkeeping law.

• Data used for marketing purposes is stored until you withdraw your consent.

• Technical/cookie data may be stored for shorter periods (see our Cookie Policy).

7. Your Rights

You have the following rights under GDPR:

• Right to access the data we hold about you

• Right to rectify incorrect or incomplete data

• Right to deletion (“right to be forgotten”)

• Right to restrict or object to processing

• Right to data portability (receive your data in a structured, machine-readable format)

• Right to withdraw consent at any time (for marketing and newsletters)

To exercise your rights, please contact us at info@sdprimesports.com.

8. Complaints

If you believe your data is processed unlawfully, you can contact us directly. You also have the right to complain to:

Datatilsynet (Danish Data Protection Agency)

Carl Jacobsens Vej 35, 2500 Valby, Denmark

Website: www.datatilsynet.dk

9. Security

We take data protection seriously and use technical and organizational measures to protect your information against unauthorized access, misuse, loss, or disclosure.

10. Updates

This Privacy Policy may be updated from time to time. The latest version will always be available on our website.